About Us

Happily Divided was created by design and advertising people. Brands, logos, symbols and icons are part of our daily life. Wearing T-Shirts too.

Basically, that's it. We lived surrounded by brands all our lives - and a big part of it, in a professional way. We developed all over the years a weird relationship with brands, some sort of "love-hate". Many times, we just can´t stand it anymore? Sure! We love brands and all related iconography? Sure! But why be some kind of walking billboard, using our own clothings to promote some brand with a huge logo on the chest - clothings that we paid for? Unfortunately they don't pay us to sponsor them... yet.
On the other hand, we love to tear brands apart. Deconstruct them. Play with the concepts that brands make of themselves and with the perception that people have of those brands. Commercial brands, institutions, popular iconography, public figures, historic events. It doesn't matter, everything serves our goal.

From this duality Happily Divided was born. We want to be able to wear whatever global brands images we love on a T-Shirt. Parody, irony, humor or sarcasm are the ways we do it. In a open-minded and unpretentious way. We are regular folks, easy-going people who don't take themselves too serious. Just enough. We make fun of things; things make fun of us and we love it. And we want to do it well. And that, we take it seriously. We pay atention to accuracy. We invest in detail. We value ideas. And we screenprint all of it , on a T-Shirt.